Now those businesses will be able to create Rich Pins that automatically display pricing and availability details. Stopify, Pinterest’s Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy about touting the online shopping proclivities of its 70 million-strong user base. Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with ecommerce platform Shopify.
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